The Colony House Venue Branding

The Colony House Venue Branding

A rustic event space in Anaheim that feels like home.

That was the branding challenge: Create a contemporary brand identity that looks and acts modern, but feels like home.  But it was hardly a challenge, with such a beautifully designed facility.  Our job was to position the brand to drive leads and complement the existing Craftsman-style ambiance.

Strategic brand positioning came first.  With a clear strategy for the brand, the next step was logo and identity design:

Logo Design Concepts

BRAND IDENTITY IN THE HOUSE

We landed on a contemporary mark with an initial focus on the “H” in house, but pieced together with a “C” for Colony and smaller “T’s”.  The color palette is earthy and muted, emphasizing warmth and comfort.

The Colony House Color Palette
Logo Usage Guidelines
The Colony House Brand Guidelines

With the identity established, we moved to building a responsive website.  It’s a small site with impactful copy and photos.  Print collateral was designed and produced, including business cards, leave-behind brochures, letterhead and more.

The result: Never-ending leads to support a wildly popular venue for weddings, social gatherings and corporate events.

The Colony House Website Screenshot
The Colony House Responsive Web Design
The Colony House Marketing Card