The commercial above does a GREAT job of pointing out their USP, and in a funny way to boot. Can you find the USP? (answer below) Yahoo! is re-branding. Many products and services are in dire need to do the same. But why? One of the most...
Pfizer, "the world's largest research-based pharmaceutical company", recently released a refreshed brand identity. For most people the logo update will go unnoticed, but the overall brand identity (colors, fonts and design style) have been upgraded dramatically. According to Siegel+Gale, the agency behind the design strategy,...
I'm a fan of baked chips. And even though I'm not exactly the target audience (mostly women), this redesign caught my eye. The old packaging always looked too shiny, Vegas-like, and busy, while the new packaging speaks natural, healthy, and "good for you." Looks like...