Keyword-Rich Content Q&A
Album’s blog has mentioned a few times “keyword-rich” content. Hopefully these Questions & Answers will help clarify how you can achieve this! What does it mean to have “keyword-rich” content? Search engines like Google and Yahoo have “crawlers” that search websites looking for the ones that have relevant content. Relevance is measured by the number of keywords. The more relevant content you have, the higher your website is ranked. How do you formulate copy using keywords? Start out with a list of 15-20 keywords to use in the text. Try to incorporate each of these keywords at least once in your text. Use different versions of keywords in your text, for example: race cars, racing cars, race car gear, how to race a car, etc. Can’t I just fill the page with keywords? No! Don’t be spammy. Use a variety of keywords, not overly repeating a keyword. Make sure your copy makes sense. They say your keywords should be about 3- 5% of your text. How else can this help my ranking? Another important aspect is to use these keywords as inbound links. Create hyperlinks within your text using your keywords that link to relevant information within your website. How often do I need to update my content? Search engines also look for websites that are regularly updated. Keep the copy on your website fresh. Periodically update your keyword list. Every few months, research your keywords again to be sure that they are still current and appropriate.