After decades of perfecting sandwiches, curating craft beer, and sporting their signature retro vibe, it was finally time for Board & Brew to share the love across Southern CA.
SETTING THE TABLE
With big plans to expand via a franchise offering, Board & Brew enlisted Album to dial in their brand positioning and identity, then overhaul all branded collateral offline and online. We delved into Board & Brew’s past history and discussed their future goals. At the end of our comprehensive Brand Tuning process, we had identified their core offerings, target audience, value proposition, and much more. We then established strong visual guidelines for their logo, color palette, and typography.