PDF Brand Identity
After 30+ years in business, it’s important to keep your brand feeling relevant and current. That’s exactly what happened to Professional Diversified Flooring (PDF). Although they were extremely successful and profitable, they realized they needed Album’s expertise to revitalize their visual identity system to better reflect the evolving brand.
We wanted something that exemplified their legacy but also looked more current, so we went with a custom type treatment in a post-modern style. This more refined and professional look enabled them to go after larger, more profitable national accounts.
In addition to a refreshed brand identity, we also developed a responsive website that included custom design elements and stunning photography to help elevate the brand and properly showcase their impressive work.