Franciscan Gardens Brand Refresh
Franciscan Gardens is an enchanting and cozy special event venue located in historic San Juan Capistrano, CA. Album had the privilege to rebrand this unique venue to blend its old-world charm with a simplified, modern aesthetic.
We started with the logo, the chief visual component of the brand’s identity. Our creative team designed a light and feminine mark to appeal to women — the primary target audience for the brand. The fluidity of the stacked letters was inspired by intertwined vines that are reminiscent of the venue’s garden vibe. We also chose to pair the icon with light type to complement its overall friendly and delicate style.
With the logo defined, our creative team developed standards for color, typography and design. We went with a tall and condensed typeface to complement the height of the logo mark and establish a sophisticated, classy aesthetic. Inspired by the venue’s vibrant flora and decor, a variety of bright floral colors were introduced.