packaging Tag

January 2013

ONDA Branding and Packaging

Bold Branding for a Bold Board Successful brand tuning led Album to distribute high-impact lifestyle branding across ONDA’s entire product line. In conjunction with an online marketing campaign designed to immediately boost ONDA’s sales and generate awareness of the new VIBE, Album rolled out a vibrant...

August 2011

How do you refresh the brand of an American classic?

A few weeks ago Budweiser introduced a new icon and packaging design for the first time in a decade. The company hopes emphasizing their "bowtie" symbol will help reverse a trend of declining sales, especially among younger consumers in their 20s and 30s. Most of...

March 2009

Baked Product Packaging Redesign

I'm a fan of baked chips. And even though I'm not exactly the target audience (mostly women), this redesign caught my eye. The old packaging always looked too shiny, Vegas-like, and busy, while the new packaging speaks natural, healthy, and "good for you." Looks like...