branding Tag

January 2013

ONDA Branding and Packaging

Bold Branding for a Bold Board Successful brand tuning led Album to distribute high-impact lifestyle branding across ONDA’s entire product line. In conjunction with an online marketing campaign designed to immediately boost ONDA’s sales and generate awareness of the new VIBE, Album rolled out a vibrant...

December 2011

Bistro 24 Website

As a restaurant located in a large corporate complex, when Bistro 24's customers are not looking at their computer screen, they are on their phone. To accommodate these users' needs, Album developed a fully responsive website that adapts to whatever screen the customer is...

August 2011

How do you refresh the brand of an American classic?

A few weeks ago Budweiser introduced a new icon and packaging design for the first time in a decade. The company hopes emphasizing their "bowtie" symbol will help reverse a trend of declining sales, especially among younger consumers in their 20s and 30s. Most of...

April 2011

Crossover Branding Pays Off

As Crossover's business was expanding, they saw an opportunity to partner with forward-thinking corporations ready to move to worksite health care.  Album worked hand-in-hand with Crossover to develop attention-grabbing proposals and creative presentations. Crossover's vision, teamed with Album's design genius, ultimately landed Crossover a major contract...

May 2010

Importance of a USP

Yahoo! is re-branding. Many products and services are in dire need to do the same. But why? One of the most important things you can communicate to your potential customers and clients is how you can help them. How can you make their world easier? It...