ONDA Branding and Packaging
Bold Branding for a Bold Board
Successful brand tuning led Album to distribute high-impact lifestyle branding across ONDA’s entire product line. In conjunction with an online marketing campaign designed to immediately boost ONDA’s sales and generate awareness of the new VIBE, Album rolled out a vibrant product identity and packaging redesign.
Before Album stepped in, ONDA had no identity system to properly differentiate the large, all-terrain CORE from the sleek, newly-born VIBE. Album used a combination of color and typographic personality to give the boards’ branding a new look. Careful target market analysis, allowed us to pinpoint individuality and performance as the brand’s defining characteristics. This lead to coining the term “Motion Board” as well as the simple product catch Speed>Glide>Alternative Ride.