Branding & Design

May 2010

Importance of a USP

Yahoo! is re-branding. Many products and services are in dire need to do the same. But why? One of the most important things you can communicate to your potential customers and clients is how you can help them. How can you make their world easier? It...

April 2010

A Wonderful Surprise at Album

In the midst of searching through different articles online to share with our fans/follower/clients, we are exposed to a wealth of information that we only hope to convey clearly to help you with different parts of online marketing.One of our intern's favorite new information sources...

November 2009

Pfizer Finesses Their Brand Identity

Pfizer, "the world's largest research-based pharmaceutical company", recently released a refreshed brand identity.  For most people the logo update will go unnoticed, but the overall brand identity (colors, fonts and design style) have been upgraded dramatically.  According to Siegel+Gale, the agency behind the design strategy,...

October 2009

It Hertz So Good

Hertz cast their shadow away and recently revealed a new brand identity.  While the old blocky letters were bold and unequivocal, thankfully, the sunshine yellow is still shining strong.  The new letters are a nice modern variation, with a rounder, friendlier feel.   I think it's...

March 2009

Baked Product Packaging Redesign

I'm a fan of baked chips. And even though I'm not exactly the target audience (mostly women), this redesign caught my eye. The old packaging always looked too shiny, Vegas-like, and busy, while the new packaging speaks natural, healthy, and "good for you." Looks like...