Brand Positioning

January 2013

Threads & Fins Branding

Threads & Fins, a surf-inspired lifestyle brand, asked us to position their brand to target brand advocates who embody their adventurous spirit. They focus on products considered "diamonds in the rough", as well as well-made hard goods, clothing and accessories....

August 2012

ONDA Brand Positioning

ONDA approached Album for advice on their brand strategy and positioning. Using our Brand Tuning process we identified gaps in who they were targeting and inconsistencies in their image and message. With the help of social media we uncovered the market perception of their initial...

April 2011

Crossover Branding Pays Off

As Crossover's business was expanding, they saw an opportunity to partner with forward-thinking corporations ready to move to worksite health care.  Album worked hand-in-hand with Crossover to develop attention-grabbing proposals and creative presentations. Crossover's vision, teamed with Album's design genius, ultimately landed Crossover a major contract...

October 2009

It Hertz So Good

Hertz cast their shadow away and recently revealed a new brand identity.  While the old blocky letters were bold and unequivocal, thankfully, the sunshine yellow is still shining strong.  The new letters are a nice modern variation, with a rounder, friendlier feel.   I think it's...

March 2009

Baked Product Packaging Redesign

I'm a fan of baked chips. And even though I'm not exactly the target audience (mostly women), this redesign caught my eye. The old packaging always looked too shiny, Vegas-like, and busy, while the new packaging speaks natural, healthy, and "good for you." Looks like...