Brand Positioning

December 2015

Creating the RightSpace Storage Brand

Optivest Properties is one of the self storage industry’s finest full service consulting firms specializing in property management, acquisition, image branding, asset financing and project consulting. Recently they invested in a new family of self-storage facilities nationwide, selecting Album to develop...

RightSpace storage logo
June 2013

24 Carrots Brand Refresh

Business has been booming for Southern California's 24 carrots catering and events. Since first working with Album a couple years ago, we've helped them refocus their strategy and roll out gradual improvements to their brand touch points. Most recently, we refreshed the 24 carrots visual...

24 Carrots collateral
January 2013

Threads & Fins Branding

Threads & Fins, a surf-inspired lifestyle brand, asked us to position their brand to target brand advocates who embody their adventurous spirit. They focus on products considered "diamonds in the rough", as well as well-made hard goods, clothing and accessories....

August 2012

ONDA Brand Positioning

ONDA approached Album for advice on their brand strategy and positioning. Using our Brand Tuning process we identified gaps in who they were targeting and inconsistencies in their image and message. With the help of social media we uncovered the market perception of their initial...

April 2011

Crossover Branding Pays Off

As Crossover's business was expanding, they saw an opportunity to partner with forward-thinking corporations ready to move to worksite health care.  Album worked hand-in-hand with Crossover to develop attention-grabbing proposals and creative presentations. Crossover's vision, teamed with Album's design genius, ultimately landed Crossover a major contract...