Brand Identity

June 2013

24 Carrots Brand Refresh

Business has been booming for Southern California's 24 carrots catering and events. Since first working with Album a couple years ago, we've helped them refocus their strategy and roll out gradual improvements to their brand touch points. Most recently, we refreshed the 24 carrots visual...

January 2013

Threads & Fins Branding

Threads & Fins, a surf-inspired lifestyle brand, asked us to position their brand to target brand advocates who embody their adventurous spirit. They focus on products considered "diamonds in the rough", as well as well-made hard goods, clothing and accessories....

January 2013

ONDA Branding and Packaging

Bold Branding for a Bold Board Successful brand tuning led Album to distribute high-impact lifestyle branding across ONDA’s entire product line. In conjunction with an online marketing campaign designed to immediately boost ONDA’s sales and generate awareness of the new VIBE, Album rolled out a vibrant...

August 2012

ONDA Brand Positioning

ONDA approached Album for advice on their brand strategy and positioning. Using our Brand Tuning process we identified gaps in who they were targeting and inconsistencies in their image and message. With the help of social media we uncovered the market perception of their initial...

November 2009

Pfizer Finesses Their Brand Identity

Pfizer, "the world's largest research-based pharmaceutical company", recently released a refreshed brand identity.  For most people the logo update will go unnoticed, but the overall brand identity (colors, fonts and design style) have been upgraded dramatically.  According to Siegel+Gale, the agency behind the design strategy,...