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Today, Verizon announced a new logo to roll out in July 2009 after 10 years in business.  Or did they?  This is actually an April Fools Day prank put on by www.underconsideration.com.  They even created a website (www.soveryverizon.com) and wrote a press release to look as though it came from Verizon.  All kidding aside, the blog post actually makes sense.  It gives some good justification for Verizon to rebrand themselves. Most designers and marketers agree that the current Verizon logo is terrible.  The red to white gradients always look clunky on phones and in their print media.  And what does the check mark mean?  With all the hype and coolness of the iPhone, AT&T is gaining brand points on the cool scale.  Maybe Verizon will pay attention to this hoax and learn something.