Top 100 Brands in 2008
Wednesday, June 25th, 2008
According to the 2008 report from www.brandz.com, Google’s brand name (not company assets) is worth $86 billion dollars. Uh, yeah, that’s a “b” not an “m”. This report has some interesting facts about brand value. For example: Publicly traded brands from BrandZ’s top 100 brands outperformed the rest of the stockmarket (S&P 500) by 22%. Wow. That’s solid financial proof that branding plays a major role in a company’s success.
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