1.    It’s where the party is at

The major search engines account for over 90% of all online traffic.  Although there are other sites (Facebook, Twitter, YouTube, etc.) that bring traffic to websites; Google, Yahoo and MSN still bring the majority.  Did you know that 80% of Internet users start with a search?  Will you be there when they come looking, because they WILL come looking.

2.    Targeted consumers

Those who are searching for YOU, find YOU.  With keywords and phrases that are specific to your industry, product or service, your consumers are looking for you.

3.    Beat your competitors

SEO allows for a very competitive atmosphere.  For once, the smaller companies can beat out the bigger companies if their website bring more value.  Companies that are serious about having a large share of the Internet market should be committed to securing top 10 rankings for their keywords or phrases.

4.    ROI

A well planned, long term strategy can bring return to your investment.  SEO will get consumers to your website and if your business plan works, it will produce results that will keep coming.

5.    Broad presence

You can spread your website presence across a multitude of keywords.  If you have content that covers a large amount of varying content, SEO can stretch your presence across the different search engines.

6.    Unlimited clicks

You won’t have a monthly PPC budget because they are already at the top with good SEO.  Once you have achieved a high rankings, the clicks will keep coming with no added cost.

7.    Quality websites

Quality Content that is well optimized. Websites that have quality content for their users do best in the search engines.

8.    Measurable

With tools like Google Analytics all movement from the search engines to your website and within your website can be tracked.  This really helps you measure ROI.

9.    People choose organic

No matter what study you are reading, most people select the organic search first. Some suggest that 60% of click are on the top organic searches, others say even higher.  Either way, the majority of clicks are on top organic listings.

10.    And most importantly…

Search engine algorithms are always changing. SEO is important to continue doing each month, because what might work this month might not work next month. Being proactive is the best strategy, not reactive when your sites rankings have already plummeted.