Album Archive

April 2010

A Wonderful Surprise at Album

In the midst of searching through different articles online to share with our fans/follower/clients, we are exposed to a wealth of information that we only hope to convey clearly to help you with different parts of online marketing.One of our intern's favorite new information sources...

November 2009

Pfizer Finesses Their Brand Identity

Pfizer, "the world's largest research-based pharmaceutical company", recently released a refreshed brand identity.  For most people the logo update will go unnoticed, but the overall brand identity (colors, fonts and design style) have been upgraded dramatically.  According to Siegel+Gale, the agency behind the design strategy,...

October 2009

It Hertz So Good

Hertz cast their shadow away and recently revealed a new brand identity.  While the old blocky letters were bold and unequivocal, thankfully, the sunshine yellow is still shining strong.  The new letters are a nice modern variation, with a rounder, friendlier feel.   I think it's...

September 2009

Keyword-Rich Content Q&A

Album's blog has mentioned a few times "keyword-rich" content.  Hopefully these Questions & Answers will help clarify how you can achieve this! What does it mean to have “keyword-rich” content? Search engines like Google and Yahoo have “crawlers” that search websites looking for the ones that have relevant...

May 2009

Golden Spoon Social Media

[vc_row][vc_column][vc_column_text] Golden Spoon asked us to setup, launch and manage their social media in 5 pilot stores. Regional Manager, Rich Ferraro, explained our role in his own words: Situation – I wanted to create an online social networking presence to increase my database of customers and establish...