Album Archive

July 2011

Tell Customers Why They Should Care

When putting together marketing materials for your company, it's incredibly easy to get carried away with long lists of features or services. The longer the list and the more in-depth you get with impressive technical details, the better you must look to prospective customers… right?...

April 2011

Crossover Branding Pays Off

As Crossover's business was expanding, they saw an opportunity to partner with forward-thinking corporations ready to move to worksite health care.  Album worked hand-in-hand with Crossover to develop attention-grabbing proposals and creative presentations. Crossover's vision, teamed with Album's design genius, ultimately landed Crossover a major contract...

May 2010

Importance of a USP

Yahoo! is re-branding. Many products and services are in dire need to do the same. But why? One of the most important things you can communicate to your potential customers and clients is how you can help them. How can you make their world easier? It...

April 2010

A Wonderful Surprise at Album

In the midst of searching through different articles online to share with our fans/follower/clients, we are exposed to a wealth of information that we only hope to convey clearly to help you with different parts of online marketing.One of our intern's favorite new information sources...

November 2009

Pfizer Finesses Their Brand Identity

Pfizer, "the world's largest research-based pharmaceutical company", recently released a refreshed brand identity.  For most people the logo update will go unnoticed, but the overall brand identity (colors, fonts and design style) have been upgraded dramatically.  According to Siegel+Gale, the agency behind the design strategy,...