Album Archive

December 2011

Bistro 24 Website

As a restaurant located in a large corporate complex, when Bistro 24's customers are not looking at their computer screen, they are on their phone. To accommodate these users' needs, Album developed a fully responsive website that adapts to whatever screen the customer is...

September 2011

SEO Myths: Things that won’t help your site rank higher

Search engine optimization (SEO) is a constantly changing game that requires a great amount of time and effort. It also requires keeping up with Google's algorithms, which are always in a state of flux and mostly kept secret. Sometimes all of the information floating around...

August 2011

How do you refresh the brand of an American classic?

A few weeks ago Budweiser introduced a new icon and packaging design for the first time in a decade. The company hopes emphasizing their "bowtie" symbol will help reverse a trend of declining sales, especially among younger consumers in their 20s and 30s. Most of...

August 2011

Facts About Mobile That Affect Your Online Strategy

A few years ago when internet-capable smartphones began gaining popularity, most people shrugged it off as a fad. The vast majority of businesses continued to focus solely on traditional computer users when building their websites & developing online marketing strategies, because investing in mobile seemed...

July 2011

Tell Customers Why They Should Care

When putting together marketing materials for your company, it's incredibly easy to get carried away with long lists of features or services. The longer the list and the more in-depth you get with impressive technical details, the better you must look to prospective customers… right?...