More Rebranding
Monday, April 6th, 2009
After the FritoLay’s Baked Snacks, the same company just released Flat Earth rebranded packaging.
One question about both the rebrands: Once again they mention women on this rebrand as a reason for it, so are all baked chips focused on women? are they supposed to be the ones who eat chips the most?
I, personally, liked both the redesigns, but I don’t see much of the mentioned feminine appeal. I see a clearer more direct message with better cleaner colors and a simpler design, which if you look at all the new packagings for chips and cereals seems to be the real trend.
More about this at The Dieline
One question about both the rebrands: Once again they mention women on this rebrand as a reason for it, so are all baked chips focused on women? are they supposed to be the ones who eat chips the most?
I, personally, liked both the redesigns, but I don’t see much of the mentioned feminine appeal. I see a clearer more direct message with better cleaner colors and a simpler design, which if you look at all the new packagings for chips and cereals seems to be the real trend.
More about this at The DielineThis entry was posted in Branding & Design and tagged packaging, rebrand. Bookmark this post.
I’m not sure a rebrand was necessary. But at least they kept the flying pig icon.