Is Twitter living up to the hype?
Tuesday, August 25th, 2009
A surprising poll result from LinkedIn and Harris Interactive shows a lack of faith in Twitter from the business community. Only 8% of respondents consider Twitter to be “very effective”, while half considered it only to be “somewhat effective.”
Some would say that either businesses don’t fully understand the potential and are using the tool incorrectly or that Twitter is over-hyped and will eventually fizzle out.
I think Twitter will change it’s business model and use all the attention and data to introduce a more relevant tool for businesses. They have a ton of brand recognition and a large user base, now they just have to figure out how to make a tool that businesses can’t live without.
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