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If you have been blowing off a good SEO and Pay Per Click campaign, this eye tracking study is a powerful reminder of just how important it is. You’ll notice the eye activity is in a triangle shape starting in at the top left hand corner.  So, search results located in that “golden triangle” will be most seen (and clicked).  There is a dramatic change in eye scan and clicking behavior as users look “below the fold” or to the scrolling point. This isn’t just useful for your online searches, but for your web designer.  Your most important content (logo, links, information) should be in the “golden triangle.” Read about this study here.